This is evident in the company's logo, the Medusa Head, and recurring motifs like the Greek key. Versace was very proud of his southern Italian heritage and infused his designs with motifs inspired by historical fashion and art movements, especially Graeco-Roman art. His suits were inspired more by his experience in female tailoring, departing from masculine Savile Row models by crafting suits that accentuated the male form and "insisted on men as sex objects." Īmong Versace's most famous innovations was his 1982 invention of a type of super-light chainmail called 'Oroton', which became a signature material in his outfits. Gianni would also come to employ Donatella's husband, Paul Beck, as menswear director. Donatella's purview extended to creative oversight, where she acted as a key consultant to Versace.
A saying referencing Versace's rivalry with Giorgio Armani was: "Armani dresses the wife, Versace dresses the mistress." įrom 1978, Versace built the company with the support of his family, employing his sister Donatella as vice president and his brother Santo as president of the company. He is quoted as saying, "I don't believe in good taste", which was reflected in his "brazen defiance of the rules of fashion". His aesthetic, which "combined luxurious classicism with overt sexuality", attracted much criticism in addition to praise. His designs employed vivid colors, bold prints and sexy cuts, which were a refreshing contrast to the prevailing taste for muted colors and simplicity. Fashion empire Īfter opening his Milan boutique in 1978, Versace quickly became a sensation on the international fashion scene. His first boutique was opened in Milan's Via della Spiga in 1978. His first fashion show followed in September of the same year. A few years later, encouraged by his success, Versace presented his first signature collection for women at the Palazzo Della Permanente Art Museum of Milan. In 1973, he became the designer of "Byblos", a successful Genny's youthful line, and in 1977, he designed Complice, another, more experimental, line for Genny.
He became interested in architecture before moving to Milan at the age of 26 to work in fashion design. Versace began his apprenticeship at a young age at his mother's sewing business, which employed up to a dozen seamstresses. He attended Liceo Classico Tommaso Campanella, where he studied Latin and ancient Greek, without completing the course. Versace was strongly influenced by ancient Greek history, which dominates the historical landscape of his birthplace. An older sister, Tina, died at age 12 because of an improperly treated tetanus infection. Giovanni Maria Versace was born in the city of Reggio Calabria on 2 December 1946 and grew up with his elder brother Santo Versace and younger sister Donatella Versace, along with their father and dressmaker mother, Francesca. 5.2 Costume designer, costume and wardrobe.
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